I stumbled across this article this morning: “Admissions blog wins over students; “Dean J” puts personality on bureaucracy,” from “C-Ville,” which I believe is the Charlottesville, Virginia newspaper’s web site. It’s about “Dean J,” or Assistant Dean of Admissions at the University of Virginia Jeannine Lalonde and her blog “Notes from Peabody: The UVA Application Process.” Here’s a quote from the article:
Lalonde started the admissions blog on her own, but UVA has since officially blessed it by linking to it from the undergraduate admissions webpage and at the bottom of each prospective student’s status page. There is information about admissions mechanics, but Lalonde offers overstressed readers other avenues, if only to take their minds off the pending, life-changing decision.
Along with shopping tips and life-at-UVA info, she regularly posts pictures of CavDog (otherwise known as Baxter outside of the blogosphere). During the most recent “Days on the Lawn,” when admitted high school students get to play UVA student for a day, Baxter was something of a celebrity. As was Lalonde.
And she’s getting thousands and thousands of hits from UVa readers in the process.
So, in short, LaLonde was simultaneously able to create her own outlet for expression/talk about work and life (and thus prove that the assistant dean of admissions is not just some technocrat wonk but an actual human being), she’s been able to provide some useful information to students and families, and, in a kind of back-door way, she is recruiting students to her university.
Hmm, I wonder if there’s anything anyone in EMU’s administration might learn from something like this?
