An interesting (albeit gloomy) article in today’s Detroit News, “Michigan colleges brace for shrinking pool of students.” It’s always difficult to predict these kinds of trends about the future, but the demographics of the state suggest that higher ed in Michigan could be in for some changes sooner than later:
A couple of paragraphs from the beginning:
Over the next 10 years, the size of Michigan’s high school graduating classes will drop markedly — one of the biggest declines in the country — as the last wave of the baby boomers’ kids head to college. Now, colleges are ramping up their marketing, adding courses, sprucing up residence halls, recruiting overseas — all in a race to maintain enrollment, with most schools hoping to grow even more.
Over the next 10 years, the size of Michigan’s high school graduating classes will drop markedly — one of the biggest declines in the country — as the last wave of the baby boomers’ kids head to college. Now, colleges are ramping up their marketing, adding courses, sprucing up residence halls, recruiting overseas — all in a race to maintain enrollment, with most schools hoping to grow even more.
What’s EMU doing about this? Well, according to the article, “Eastern Michigan University is working to increase the number of foreign students.” That seems to me one strategy to pursue, but can we really make up in the long-run falling numbers of Michigan students with students from overseas? And given that the “bread and butter” programs at EMU are still tied to K-12 education, will enrolling more foreign students help those programs?
I’m not going to pretend to have the answer here, but I have two thoughts. First, I think that EMU as an institution ought to work even harder at recruiting so-called “non-traditional” and returning students. Second, I think EMU has to diversify a bit and foster programs that are not tied to education. It’s not that I have anything against these programs of course; I just think it’s risky to have that many eggs in one basket is a good idea, especially given the demographics in Michigan that will likely impact higher ed in the next ten years.
