Category Archives: EMU Branding

2008 Distinguished Faculty Awards winners!

On Wednesday, the 2008 winners of the Ronald W. Collins Distinguished Faculty Awards were announced at a very nice ceremony in the Student Center. The winners are outstanding representatives of the EMU faculty.  The awards were presented by previous award winners for each category, and the comments were touching and indicative of the breadth and depth and strength of the EMU professors….

The award winners this year are (with award category and the winners’ depts) :  Deanna Mihaly (Teaching I, FLABS);  Megan Endres (Teaching II, Management);  Kyung Hee Kim (Research I, Teacher Ed);  John Texter (Research II, Engineering Technology);  Beili Liu (Creative Activity, Fine Arts); Richard Stahler-Sholk (Service to the University, Political Science); Kathleen Stacey (Service to the University, Communications and Theater Arts).

 Many congratulations to each of these outstanding colleagues. I happen to know most of them, and feel honored to do so, just as I feel honored to be on the same faculty with this great and representative group of professors.

 Education First, indeed. The faculty understands that value, and have been living it.  The whole ceremony was very nicely run, and Associate Provost Neely and Don Loppnow each made lovely comments, which were much appreciated.

The fine line between “fund raising” and “selling out:” two IHE articles

I just thought I’d pass along a couple of Inside Higher Ed articles that might be kind of interesting to the group, especially given some of our talk here about fund raising.
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The Corporatization of Higher Education

MSN’s Encarta has a page up today looking at schools that have gone corporate – including branding campaigns.

It’s not the best written article out there – for one thing, it only pays lip service to the idea that this might not be the greatest model for education, and then the idea is refuted by someone who works for a research and consulting firm. Not exactly an impartial party to the situation. But it gives an overview of what other Universities have done in the face of dropping enrollment, poor alumni relations, etc.

EMU has cut spending on academics by over $21 million in 5 years, as university revenues have grown

EMU’s management has, in the last five years, cut over $21 million from Academic Affairs, even as university revenues have grown by over $45 million.

Why? Because Welch Hall lacks qualified budget officials who comprehend the purposes for which a university exists. Because Welch Hall is out of touch with the campus, and because Welch Hall officials fail to understand that EMU’s student retention problem is tied to the quality of academic programs we can provide for our juniors and seniors.

My sources for these budget figures are as follows:
1. the document “Four Year History of Budget Reductions” dated July 21, 2006 and prepared by the Division of Academic Affairs, which covers the fiscal years 2004 thru 2007, and notes that for that four year period, the total cut to the Division was $17,987,536;
2. the Ann Arbor News article on the EMU budget, published Oct. 7, 2007, which notes that for the current fiscal year, which started July 1, 2007, “Academic Affairs took a cut of more than $4 million”;
and 3. the May 15, 2007 Business and Finance Division’s one page document on Eastern Michigan University “Revenues,” which lists $245,914,967 as EMU’s revenue for 2001 and, for 2006, revenues of $289,519,396.

So the numbers I’m using understate the size of cuts to academics: The actual cut to academics in this five year period is probably over $22 million, as in the four year period it was nearly $18 million, and for this year it is over $4 million. Further, the university’s revenues for the current fiscal year are no doubt substantially above what they were last year (given the 8% tuition increase, and increased funds, nearly $8 million, from the state).

Despite increasing revenues, EMU has cut funds for academics, which means instruction, by an average of about $4.4 million per year for five years.

“Education First” indeed!

I urge faculty members to attend the special Session of the Faculty Council tomorrow at 3pm, which will be devoted to a discussion of the University budget. Senior VP Don Loppnow and the VP of Business & Finance, Janice Stroh, who controls budget decisions, are to be in attendance. This Faculty Council meeting is open to the entire EMU faculty.

Budgets are how priorities are set. If EMU really means to be a university that puts “Education First” substantively and not just in terms of empty rhetoric, we need a far better budget making process. This Faculty Council meeting is a step in that direction, and I commend the leaders of FC for putting it together, and Don and other administrators for their cooperation.

A “first in” sign that has to leave some wondering…

I was driving about today and saw one of the new branding campaign signs on the back of a Coca-Cola delivery truck.  I generally like these ads, but this one did take me back a bit.  It had one of the giant ones and the text said something like “One of the best forensics teams in the nation.”

Now, I realize this is true, I know that “forensics” here refers to competitive speech events, and I do think the forensics team is one of the things that EMU ought to be proud of.  But I’ve got to think that there are people seeing this and thinking something like “Wow, I didn’t know doing autopsies was some kind of sport!”

EMU sighting in today’s SpeedBump comic

In today’s funny pages of the AA NEWS, the cartoon “Speed Bump” by Dave Coverly (an EMU grad, I believe) contains a character wearing a green EMU sweatshirt. Don’t know if you can find this online or not, but it’s a funny comic, in my opinion.

The multiple meanings of “Education First”

I didn’t go to the EMU Branding announcement, but I have heard unofficially that the new tagline for EMU is going to be “Education First.” I actually kind of like it, because I think it has three different meanings/interpretations:
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EMU Newsspread

There are a plethera of articles in the Ann Arbor News and other papers today, none of which I have actually read yet:

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Good EMU news and, um, not bad news

As the new year kicks off, I thought I’d mention a couple of good things that have happened around EMU lately, and make an admittedly snarky reference to some bad news that EMU didn’t make.

First, the “honest to goodness” good news: EMU has been recognized by the publication Diverse Issues in Higher Education for having a growing number of African American students who earn degrees. I would link to the article or report in the actual journal, but it looks like it isn’t available online. So here’s a link to an EMU press release on all this.
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EMU Branding (or, something other than email…)

Yes, there are things going on other than email failures at EMU. Though, to be honest, I have to work hard to get too excited about them, personally.

The new school year is about to begin, and while this is usually an exciting event for me, it hasn’t been so much this time around. I realize others are excited about starting classes, both students and teachers, but since I am on sabbatical– or, as I’ve been calling it on my official blog, “sabbatical lite”– I’m not looking forward to teaching because, um, I’m not teaching this fall. Instead, I’m at the very beginnings of a research project that looks to have no end in sight, a daunting prospect indeed.

I can’t get too excited about McKenny remodeling since it sounds like it has been remodeled into a series of suit holding pens I will be unlikely to see anytime soon. New cash registers in the dining centers? Yippee.

On the other hand, the new branding campaign is something to keep an eye on.
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